Sector Government
Client Ontario Innovation Trust
Role Directing of Communications Initiative
Challenge

The Ontario Innovation Trust (OIT) wanted the community at large to understand the importance of creating a culture of innovation in Ontario - and to recognize the need to provide infrastructure support to the province's universities, hospitals and colleges.

Result

Dr. Mark Poznansky spearheaded the development of the book Using Our Heads and the website www.usingourheads.ca   Both are celebrations of Ontario research innovation that was supported by the OIT.